About

I love to solve business problems and create products that are used by millions of people, starting from ideation, user research and prototyping to creating high fidelity designs and illustrations.
I have 10+ years experience in product design, but I started as an engineer. This helps me better understand technical requirements and stay on the same page with backend and frontend engineers. I still write HTML, CSS & basic JS for my personal projects.
I dedicated part of my career to management and grew from a team lead to a senior engineering manager. I led seven multidisciplinary teams, building both consumer and enterprise products at scale. It’s invaluable experience that keeps influencing my work as a designer to this day.
This is what I can help with: UX design, visual design, illustration, prototyping, A/B & usability testing, user interviews, leadership, facilitation.

Working at Booking.com
During my 7 years at Booking.com, I had the chance to work in different roles. I started as a UX Designer before developing myself further as a manager, then returning to design again and finally expanding my work to illustration. My personal story was even featured in a video made by a Booking.com team:
Thank you, Booking.com 💛
Here's me looking all excited and talking about defining the style and using illustrations in partner products at Booking.com's Craft Conference